Track every competitor price, catch MAP violations with screenshot evidence, and reprice on your own rules. Built on one crawl that tells you the moment it stops being true, because a pricing tool that fails silently is worse than none.
Northline Supply — Overview
Products monitored
110
across 4 categories
Price index
97.1
▲ 0.6vs market avg
Open MAP violations
6
3 critical
Data coverage
98.8%
99.9% target
Aurora H7 Noise-Cancelling Headphones
NL-1000Price position
Latest alerts
Voltbay cut Aurora H7 by 12%
18 min ago
New MAP violation — DealVault
42 min ago
Harborline feed recovered automatically
3 hours ago
Why teams switch
These are not hypothetical. They are the complaints that fill review sites for every tool in this category. We built the product around fixing them rather than around adding features.
A competitor changes their template, the price selector returns nothing, and the dashboard keeps showing last week's number. Teams find out when a decision has already been made on stale data.
What we do
Coverage and freshness are shown per source. Extraction is validated before a price is written, recipes regenerate themselves, and you are told the moment a source degrades.
A 2-pack matched to a single unit. A refurbished listing matched to new. The prices are collected perfectly and the comparison is still meaningless.
What we do
Identifier matching first, then attributes, then images — with a confidence score on every match, a confirmation queue below threshold, and corrections that feed back into matching.
A spreadsheet row saying a seller was $40 below MAP is not evidence. By the time you write the notice, the listing has changed and there is nothing left to point at.
What we do
Every violation is captured as a timestamped screenshot of the page as it was displayed, stored write-once, with the seller, channel and repeat history attached.
Data quality
Every price monitoring tool breaks sometimes. Sites change, URLs move, pages start rendering price in JavaScript. The difference is whether you find out from a dashboard or from a bad decision three weeks later.
Data quality — source health
Coverage
98.8%
of tracked URLs
Checks today
1,106
Auto-healed (7d)
7
▲ no data gaps
Human queue
2
awaiting review
| Source | Method | Coverage | Last full pass | Status |
|---|---|---|---|---|
| Voltbay | Structured data | 100% | 38 min ago | Healthy |
| Harborline | Domain recipe | 98.4% | 1 h 12 m ago | Self-healed Recipe regenerated 3 h ago after a layout change |
| PrimeDeck | Marketplace API | 99.6% | 22 min ago | Healthy |
| Casa & Kin | Domain recipe | 96.1% | 2 h 04 m ago | Degraded 12 URLs returning 404 — queued for re-discovery |
| Belmont Direct | Structured data | 100% | 51 min ago | Healthy |
Incident log
Evidence EV-20260274 — Aurora Buds Pro — Sand
Aurora Buds Pro — Sand
Sold by OutletRun
Advertised price as displayed at capture time.
MAP protection
Detection is the easy half. Enforcement needs a record of what the seller advertised, when, at what price, on which channel, captured before the listing changes.
Product matching
Matching is where competitor price data quietly becomes wrong. We show the confidence on every match, queue anything below threshold, and learn from every correction you make.
Product matching — confirmation queue
| Your product | Matched at | Method | Confidence | Action |
|---|---|---|---|---|
| Aurora H7 Noise-Cancelling Headphones — SandGTIN 009100010713 | Voltbay | GTIN exact | 94% | Confirm or correct |
| Aurora Buds ProGTIN 009100014284 | Harborline | Title + attributes | 97% | Auto-confirmed |
| Aurora Buds Pro — BlackGTIN 009100017855 | PrimeDeck | Image + title | 94% | Confirm or correct |
| Aurora Buds Pro — Midnight BlueGTIN 009100021426 | Casa & Kin | GTIN exact | 99% | Auto-confirmed |
| Aurora Buds Pro — SandGTIN 009100024997 | Belmont Direct | Title + attributes | 90% | Confirm or correct |
Matches at or above 95% confidence are applied automatically. Anything below is queued, and every correction you make is fed back into matching.
One platform
Monitoring, MAP protection, repricing and analytics all read the same matched competitor data. That is why they agree with each other.
Track every competitor's price, stock status and promotion across retailer sites and marketplaces.
Learn moreCatch below-MAP listings with timestamped screenshot evidence, identify the seller, and run enforcement to close.
Learn moreRules with hard margin and floor guardrails. Review every change before it goes live, or let it run.
Learn morePrice index, price position, category volatility and margin impact — the numbers a pricing review actually needs.
Learn moreCoverage and freshness on one screen, self-healing matches, and an alert when a feed breaks — before you notice.
Learn moreShopify, WooCommerce, BigCommerce, Adobe Commerce, Google Merchant Center, Slack, CSV/SFTP and a REST API.
Learn morePricing
Across this category, matching is an add-on, screenshots are an add-on, repricing is an add-on, and API access carries a surcharge. We priced the other way: you pay for how many products you monitor and how often they refresh, and nothing else.
Included on every plan
Automatic product matching
GTIN, title and image matching with a confidence score on every match.
MAP monitoring with screenshot evidence
Timestamped, tamper-evident captures on every violation. Not an add-on.
Repricing rules
Rule builder with margin floors, review queue and full change history.
Pricing analytics
Price index, position mix, volatility and margin impact reporting.
Self-healing data quality
Broken matches re-find themselves; you get told when a source breaks.
REST API and webhooks
No percentage surcharge for API access.
Every integration
All storefront, feed and alerting integrations.
Unlimited users
Per-seat pricing punishes collaboration. We do not do it.
Use cases
Each of these is a full page, not a feature bullet, written for the person who has that specific problem today.
For retailers
Stay competitive without giving away margin
Track the competitors that actually move your conversion rate, watch price position instead of chasing every cut, and let guardrailed rules do the routine work.
For retailersFor brands
Hold your channel price and prove it
Detect below-MAP listings across storefronts and marketplaces, identify who is selling, and run the escalation ladder on evidence rather than on screenshots somebody took by hand.
For brandsCatalogue in, alerts out, prices back. Every integration on every plan.
Price intelligence software collects competitor prices from retailer storefronts and marketplaces, matches those listings to your own products, and turns the result into decisions: where you sit against the market, which listings breach your MAP policy, and which of your prices should change. It is the layer between raw scraped data and a pricing decision.
Price monitoring is the collection step. Price intelligence includes collection but adds matching, price index and position analysis, MAP violation handling with evidence, and repricing. Price Intelligence does all of it on one crawl, so the same data powers monitoring, MAP protection and repricing rather than three disconnected tools.
Connect your store or upload a CSV and the first products are matched against competitors in the same session. Products with a GTIN, UPC or EAN match automatically within minutes. Products without an identifier — private label and most fashion — take longer and go through a confirmation queue where you approve or correct matches.
Extraction is validated on every run. When a site changes layout and prices stop parsing, the extraction recipe for that domain is regenerated automatically and revalidated before it goes back into service. If a product URL moves, the match is re-found by product identifier rather than URL. You see every incident in your own data quality log.
No. MAP monitoring with screenshot evidence is included on every plan, including Starter at $99 per month. Plans differ only by how many products you monitor and how often prices refresh. Capability is never the upsell.
No. We monitor Amazon listings for competitive and MAP purposes, but we are not an Amazon FBA buy-box repricer. Our repricing writes to your own storefront on Shopify, WooCommerce, BigCommerce or Adobe Commerce. If buy-box repricing is what you need, a dedicated marketplace repricer is the right tool.
Yes. Every plan includes CSV export and full REST API access with no surcharge. Price history belongs to you, and you can take it with you.
Connect your store, match your catalogue and get your first competitor comparison in the same session.
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